Doing Business in Brazil
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It is extremely important to build relationships when performing business transactions in Brazil. Instead of going straight into business negotiations, Brazilians like to talk and get to know one another before making any deals. All of this is evident in a common Brazilian saying: "To our friends, everything; to others, the law".
Business Etiquette
Business Customs
Consumer Buying Habits
Media Availability
Business Etiquette
- Don't show emotions
- Greetings:
- With women it is common to kiss on both cheeks
- Handshakes are reserved for men
- Shake hands with everyone in the room both when entering and when leaving
- Appropriate to give gifts when meeting in Brazilian homes
- Avoid purple and black because they are associated with funerals
Business Customs
- Small talk is customary
- Avoid talking about Argentina which is viewed as their rival
- Brazilian business is hierarchical- Meaning decision are made at the top
- Brazilians are known to arrive 15-30 minutes late
- However, it is important for you to show up on time
- Negotiations often occur over meals
Consumer Buying Habits
- Purchasing online is not as popular in Brazil as in the United States (previously because of a lack of internet access and credit cards; now because they don’t trust the privacy of their personal information online and because they view it harder to return items)
- Perfumes, Cosmetics, and Electronics are the items most bought online
Media Availability
- Number of Daily Newspapers: 465
- Total Circulation: 7,883,000
- Number of Non-Daily Newspapers: 2,020
- Total Newspaper Ad Receipts: 1,490 (US$ millions)
- Number of Television Stations: 138
- Number of Television Sets: 36,500,000
- Number of Cable Subscribers: 2,334,480
- Number of Satellite Subscribers: 1,195,000
- Number of Radio Stations: 1822
- Number of Radio Receivers: 71,000,000
- Number of Individuals with Computers: 75,000,000
- Number of Individuals with Internet Access: 5,000,000
US Commercial
Brazil Commercial
The American version of the Dove Men + Care commercial plays off of emotions and tries to make a heartfelt connection in order to sell products. On the other hand, the Brazilian version takes a completely different route. The Brazilian Dove Men + Care commercial goes all in with comedy in the hopes of attracting attention and selling more products.